Token.com

1 At a glance

Company

Token.com is a next-generation investing platform redefining how people discover, share, and invest in crypto assets. With an intuitive UI inspired by social platforms, creator tools, and built-in education, Token.com empowers users to build communities and connect to investment opportunities they truly care about.

https://www.token.com/

Headquarters

London

Industry

Financial Services

Plan used

Enterprise Plan

Summary

Token.com partnered with G-SITE to accelerate growth, build trust, and attract high-intent users in the crowded crypto and fintech space. Through rapid experimentation, growth design, and audience-focused campaigns, G-SITE delivered a 300% increase in new user signups, a 50% MoM conversion rate boost, and a 515% surge in mobile users—transforming awareness into tangible acquisition at scale.

Results

+515%
increase in mobile users
300%
increase in new user signups
50%
month-over-month increase in conversion rate

"The G-SITE team’s approach to rapid experimentation, product-led growth, and performance branding was instrumental in Token.com’s growth."

2 Q&A

The Challenge

With limited awareness and a complex product, Token.com had to reach the right users post-iOS 14, clearly communicate its unique value, and convert interest—without blowing out CAC.

The G-SITE Solution

We combined smart audience targeting with SEO, CRO, and rapid A/B testing across paid channels. Custom landing pages, value-driven messaging, and product-led content turned interest into signups—fast.

Results

300% growth in user signups, 50% MoM lift in conversion rates, 10%+ drop in CPA, and mobile traffic up 515%. Most impressively, conversion rates outperformed industry benchmarks by 327%.