“Every agency we tried before cost us time and money. G-SITE delivered profit. The jobs keep coming in, and I couldn’t be happier with the partnership.”
Client Overview
Founded in 1984 and headquartered in Birmingham, Alabama, Landscape Workshop (Landscape Inc.) is one of the top 30 landscaping companies in the United States. The firm specializes in commercial landscape maintenance, design, irrigation, and exterior facility services, managing over 3,000+ properties across eight southeastern states.
At a Glance:
- 24 branch offices across the Southeast
- 500–1,000 employees
- $141M+ annual revenue (2024)
- Ranked #28 on the 2025 LM150 list
- Serves over 30 metro markets including Atlanta, Nashville, Birmingham, and New Orleans
Despite its operational strength, the company’s digital performance lagged behind its industry presence until G-SITE stepped in.
Client Challenge
Even as one of the largest landscape contractors in the Southeast, Landscape Inc. struggled with:
- Disjointed marketing efforts spread across multiple vendors
- Low visibility on Google for key commercial terms
- Untrackable ROI leads came in, but no one knew from where
- Missed bids due to slow response times after hours
- An outdated website that didn’t reflect its true scale or professionalism
They needed one connected system that would attract, convert, and track every qualified commercial lead all while proving ROI down to the dollar.
Solution - G-SITE’s Sales-First System
1. Website Rebuild - A Digital Hub That Converts Contracts
G-SITE redesigned Landscape Inc.’s website into a sales-driven command center:
- Trade-specific pages for Commercial Maintenance, Irrigation, Enhancements, and Design
- High-trust visuals showing real crews, major properties, and client logos
- Bid Request and Scheduling integrated directly with CRM
- “Always-on” lead capture powered by AI Chat & Booking
2. Local Ads - Get Seen First on Google. Get More Calls.
- High-intent Google Ads campaigns across 30+ metro markets
- Optimized for cost per qualified RFP, not clicks
- Geotargeting for property managers, HOAs, and facility directors
Result: 64% increase in inbound bid requests and 41% lower acquisition cost.
3. SEO - Rank Higher. Reach Enterprise Clients.
- Full on-site SEO overhaul for all service pages
- City-by-city landing pages targeting “commercial landscape maintenance [city]”
- Enterprise schema markup + review integration
Result: 380% increase in organic traffic and 6× more RFP submissions from search.
4. AI A/B Testing - Auto-Optimize for Results
- AI-driven testing on CTAs, quote forms, and testimonial placements
- Top-performing combinations deployed sitewide weekly
Result: 52% lift in site-wide conversion rate within 90 days.
5. AI Chat & Booking - 24/7 Lead Capture
- Custom AI agent trained to answer bid-related questions and schedule walkthroughs
- Automatic lead routing by branch and market
Result: 29% of total new opportunities originated after hours.
Results
+700% ROI in less than six months
380% more organic traffic from commercial search terms
52% higher conversion rate
64% increase in inbound bid requests
41% lower lead cost
AI chat captured 29% of all new qualified leads
Conclusion
G-SITE helped Landscape Inc. transform from a regionally known contractor into a digitally dominant commercial brand. By replacing disconnected marketing with one automated, measurable system, every local branch now runs on data, speed, and results not guesswork.
With AI-powered optimization and end-to-end visibility, Landscape Inc. no longer chases leads it attracts them, converts them, and tracks every win.
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