Choice Credit Union

1 At a glance

Company

Established in 1935, Community Choice Credit Union began as a group of neighbors pooling resources and has since grown into a trusted financial institution serving communities throughout Michigan. They offer full-spectrum financial services including savings, checking, loans, and investments, all with a focus on personalized support and local impact.

https://www.communitychoicecu.com/

Headquarters

Farmington Hills

Industry

Banking

Plan used

Hyper Growth Plan

Summary

By partnering with G-SITE, they transformed their online presence into a high-converting, sales-driven experience. The result? A 550% traffic increase, 760% more leads, and a significant drop in cost per acquisition—all within three years.

Results

+760%
Increase in Qualified Lead
+550%
Website Traffic
-14%
Cost Per Acquisition (CPA

"We hired G-SITE for their sales expertise, and they blew us away! Our web traffic surged over 550%, and lead conversions jumped an incredible 760%. Total game-changer!"

2 Q&A

The Challenge

Despite a strong reputation and loyal members, Community Choice’s website lacked clarity, differentiation, and conversion power. It was more informative than persuasive—and it showed in low engagement and weak lead generation.

The G-SITE Solution

We rebuilt their digital presence with clear messaging, a modern sales-focused design, and SEO-driven content built to convert. From smart lead capture to mobile-first UX, every element was designed to attract, engage, and enroll.

The Results

Website traffic surged 550%, qualified leads jumped 760%, and CPA dropped 14%—all while ranking at the top for key local search terms. Today, Community Choice has a platform that drives real growth—not just visibility.