Habito is a UK-based online mortgage broker on a mission to revolutionize how people buy homes. They combine cutting-edge tech with expert advisors to help homebuyers find the best mortgage deals—fast, simple, and transparent.Despite their modern platform and strong customer service, their website wasn’t converting at the level needed to match their growth ambitions.
https://www.habito.com/London
Financial Services
Growth Plan
G-SITE stepped in with a data-driven strategy focused on messaging clarity, user experience, and high-converting design. In just 4 weeks, Habito saw a 39% increase in conversion rates and a 150% surge in new signups.
“G-SITE transformed our site into something special! Their strategic insights and attention to detail helped us stand out and connect deeply with our customers. We’re thrilled with the results and highly recommend them.”
Habito was losing ground in a crowded market. Their site lacked clarity, conversion flow was weak, and the homepage failed to guide users to action—causing friction, drop-offs, and missed opportunities.
We ran a full site audit, revamped messaging, redesigned the homepage, and used AI-backed A/B testing to optimize every touchpoint—fast-tracking improvements in just four weeks.
In 90 days, Habito saw a 39% boost in conversions, 150% more signups, and 23% lower bounce rates. Their new site now turns traffic into action—with a clear edge in a competitive space.