Apron

1 At a glance

Company

Apron is on a mission to help small businesses survive and thrive by turning payment friction into cash flow clarity. From digitizing invoices to enabling collaborative approvals and batch payments, Apron gives business owners the power to manage all payments in one place—easily, efficiently, and intelligently.They're not just solving payments—they’re building the infrastructure to empower the next generation of economic drivers.

https://getapron.com/

Headquarters

London

Industry

Financial Services

Plan used

Growth Plan

Summary

Apron, a fintech platform transforming how small businesses handle payments, partnered with G-SITE to accelerate growth, expand into mid-market segments, and better monetize their existing user base. Through a powerful mix of custom design, advanced SEO, AI-powered A/B testing, and a dedicated growth strategy, Apron saw a 46% month-over-month increase in conversion rate from demos to closed-won deals.

Results

+46%
MoM conversion
23%
More engagement
33%
Improvement in ad performance

"G-SITE's strategy skyrocketed our conversions 46% monthly! Not just a website—a powerful multichannel system that delivers everywhere."RetryClaude can make mistakes. Please double-check responses."

2 Q&A

The Challenge

Turn a solid product into a scalable business by improving conversions, boosting feature adoption, and aligning acquisition with long-term retention.

The G-SITE Solution

We built Apron a high-performance website designed to convert—backed by advanced SEO, AI-driven A/B testing, and a custom lead-gen system that nurtured both SMBs and enterprise leads.

Results

Apron saw a 46% lift in demo-to-deal conversions, 23% more engagement with premium features, and a 33% improvement in paid ad performance—laying the groundwork to scale without losing its core identity.

Final Word

With G-SITE, Apron didn’t just upgrade its site—it built a smarter growth engine ready to win across every tier of its market.