It’s Normal is on a mission to give everyone the information, confidence, and tools for a lifetime of fulfilling sex. From the sex-ed we never got to beautifully designed, modern toys—they’re redefining the sexual wellness space with bold honesty and aesthetic excellence.
https://itsnormal.com/Sydney
e-commerce
Growth Plan
G-SITE partnered with It’s Normal to transform their website into a high-converting sales system—resulting in a 411% increase in sales from existing traffic. By aligning design with brand voice and optimizing every step of the user journey, we elevated their online presence and turned casual visitors into loyal customers. This wasn’t just a redesign—it was a strategic overhaul built to scale.
“G-SITE’s redesign was a total game-changer. We saw a 411% increase in sales without changing our traffic. Their attention to detail, smart strategy, and ongoing support made this a powerful experience. They didn’t just elevate our brand—they supercharged our performance.”
It’s Normal had a powerful mission—but their old site wasn’t converting. Engagement was low, and the structure lacked the foundation for scale.
We built a bold, conversion-driven site that aligned with the brand, educated visitors, and guided them to purchase—designed for today’s wellness shopper and optimized for action.
Sales rose 411%, engagement increased 56%, and brand credibility climbed 66%—all from the same traffic, powered by better strategy.