"We achieved a 2.5× increase in conversions in just 8 weeks. G-Site delivered ROI faster than we ever expected."
Client Overview
Benjamin Franklin Plumbing, known nationwide as “The Punctual Plumber®”, is a trusted home services franchise with over 260 locations across the U.S. Founded in 2001 and now part of Authority Brands, the company is recognized for its $5-per-minute on-time guarantee and 24/7 emergency service. Its strong offline reputation as a reliable, customer-first brand needed a digital presence to match.
Client Challenge
Despite its reputation, Benjamin Franklin Plumbing’s online presence was underperforming. The website was outdated, cluttered, and filled with thin, duplicate local pages. Organic traffic was flat, user journeys were unclear, and online bookings were low. In a competitive home services market, the brand needed a modern digital strategy to turn traffic into booked appointments and reinforce its trusted identity online.
Solution
G-Site delivered a complete digital overhaul designed to maximize conversions:
- Website Redesign: A mobile-first, user-friendly site with streamlined navigation, faster load times, and clear service pages.
- Conversion Optimization: High-visibility calls-to-action, simplified booking forms, and click-to-call features, removing friction in the customer journey.
- SEO & Content: Consolidated redundant pages, boosted keyword targeting (“emergency plumber near me”), and added authoritative, SEO-rich content.
- PPC & Multi-Channel Ads: Rebuilt campaigns for precision targeting, improved ROI, and immediate lead generation while SEO gains compounded.
- Continuous Testing: A/B testing and analytics ensured constant performance improvements across all touchpoints.
Results
The impact was immediate and measurable:
- 2.5× increase in conversions in just 8 weeks
- 62% jump in call volume from the website (in one region)
- PPC campaigns nearly doubled inquiries while lowering cost-per-lead
- Organic leads began to outpace paid leads, proving the strength of the SEO + CRO foundation
Conclusion
By pairing a powerful national brand with G-Site’s sales-first strategy, Benjamin Franklin Plumbing turned an underperforming website into a conversion engine. The 2.5× spike in online bookings within two months not only boosted revenue but also laid the foundation for long-term digital growth. Today, the brand’s online presence finally matches its offline reputation, trusted, professional, and punctual.