How United Land Services Transformed Its Digital Marketing into a Predictable Growth Engine.

Client Overview

Founded in 2001 and headquartered in Jacksonville, Florida, United Land Services (ULS) is one of the largest landscaping companies in the Southeastern United States, serving commercial, residential development, and municipal clients.

At a Glance:

• 30+ branch locations across Florida, Georgia, Alabama, South Carolina, and North Carolina
• 1,700+ employees (as of 2024)
• $285 million annual revenue (2024)
• Ranked #17 nationally on the LM150 List
• Hundreds of commercial clients serviced daily

United delivers full-service landscaping design, installation, irrigation, arbor care, and maintenance for clients such as homebuilders, HOAs, shopping centers, and corporate campuses. With rapid private-equity-backed growth and 18 acquisitions since 2020, ULS had become massive, but its marketing wasn’t keeping up.

Client Challenge

United’s scale brought complexity and confusion. Despite its strong reputation, the company faced:

• Unclear attribution: Marketing dollars spent across states without measurable ROI.
• Inconsistent local visibility: Some branches ranked well, others didn’t appear at all in search.
• Lead overload without filtering: Many inquiries weren’t from qualified commercial prospects.
• No after-hours coverage: Missed opportunities when clients called outside business hours.
• Fragmented brand image: Multiple acquired companies used different branding and websites.

United needed a unified marketing ecosystem to track leads, filter unqualified ones, and connect every market under one performance-driven platform.

Solution - G-SITE’s Sales-First System

1. Website Overhaul - Unified Brand, Localized Growth

G-SITE built a high-performance website designed to convert across multiple states and divisions:

• Dynamic branch pages optimized for each service area
• Instant quote forms & AI chat connected directly to each location
• Commercial portfolio gallery showcasing top projects to establish credibility
• Localized SEO structure ensuring every branch ranks for its market

Result: Consistent brand experience and higher conversion rates from every region.

2. Local Ads - Get Seen First. Get Better Calls.

• Launched geo-targeted PPC campaigns in all 30+ markets
• Focused on commercial intent keywords like “HOA landscape maintenance Florida” and “corporate grounds management”
• Implemented AI-driven budget optimization for the best-performing regions

Result: +38% more qualified leads and 22% lower cost per booked job.

3. SEO - Rank Higher, Win Contracts Faster

• Complete on-site SEO rebuild with schema markup and keyword optimization
• Localized service hubs for each major city in the Southeast
• Integrated reviews and client logos to enhance trust signals

Result: +180% growth in organic traffic and 3× increase in form submissions from search.

4. AI A/B Testing - Continuous Optimization That Learns Weekly

• Automated split testing on CTAs, service cards, and contact forms
• Weekly AI analysis promoted top-performing designs and headlines sitewide

Result: 49% improvement in landing-page conversion rates within 60 days.

5. AI Chat & Booking - 24/7 Conversion Assistant

• Custom-trained chat agent that answers, qualifies, and books new clients directly into CRM
• Active 24/7 to capture after-hours opportunities

Result: 27% of new monthly contracts originated after hours through AI chat.

Results

+25% Over Monthly Job Goal within the first quarter
+180% Organic Traffic growth across all states
49% Higher Conversion Rate sitewide
22% Lower Cost per Lead
27% of New Bookings After Hours via AI chat
Full CRM Attribution Dashboard linking ad spend to booked jobs

“G-SITE’s system gave us clarity and control. Every branch, every dollar, every lead now it’s all visible and trackable. And the results? They keep multiplying.”
Melissa Bolton, VP, United Land Services

Conclusion

United Land Services operates at national scale but with G-SITE, it markets with precision at every local level. The Sales-First System unified over 30 locations, automated booking, and delivered measurable ROI across the board.

With clear data, stronger SEO, and around-the-clock AI-driven conversions, ULS isn’t just growing it’s compounding.