Burns & McDonnell

G-SITE transformed Burns & McDonnell into a traffic- and lead-generating powerhouse.

A complete digital overhaul, including a custom enterprise website, SEO, CRO, and content support, drove double-digit traffic growth, doubled conversions, and gave Burns & McDonnell a future-ready digital foundation to match its global reputation.

2X
increase in online leads
Case Study
  • Industry: Construction (AEC)
  • Client Name: Melissa Lavin-Hickey
  • Client Title: Vice President, Global Marketing
  • Agency: G-Site
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    "Partnering with G-SITE was a game-changer. The new website finally reflects who we are, innovative, client-focused, and built for growth. We’ve seen a surge in project inquiries, stronger recruiting, and a digital presence as powerful as our brand."

    Client Overview

    Burns & McDonnell is a 100% employee-owned engineering, architecture, and construction giant founded in 1898. With 75+ offices worldwide, they design and deliver critical infrastructure across energy, water, aviation, government, and manufacturing. Ranked #7 in ENR’s Top 500, the firm’s mission is simple: make clients successful.

    Client Challenge

    Despite their world-class reputation, Burns & McDonnell’s digital presence lagged behind. Their legacy website was outdated, hard to navigate, and failed to showcase the scale of their expertise. SEO visibility was weak, engagement was low, and conversion rates for inquiries and recruitment underperformed, putting them at risk of losing opportunities in a highly competitive AEC market.

    Solution

    G-SITE executed a complete digital transformation:

    • Custom Enterprise Website: A modern, mobile-first platform with unlimited scalability, intuitive navigation, and rich visuals to showcase services, projects, and thought leadership.
    • SEO Campaign (12 Months): Deep keyword research, technical SEO fixes, backlink building, and a steady stream of optimized content that boosted rankings and organic visibility.
    • CRO & A/B Testing: Continuous optimization of service pages, CTAs, forms, and the careers section, increasing user engagement and lead flow.
    • Ongoing Maintenance & Content Support: Security, updates, and publishing support to keep the site fresh and high-performing.
    • Future-Proof Strategy: A planned redesign at Year 2 ensures the site never grows stale, aligning with evolving trends and user data.

    Results

    The impact was immediate and lasting:

    • 40%+ overall traffic growth in the first year (~282K monthly visits).
    • Organic traffic surged to 88K/month, with top rankings across industry-specific keywords.
    • Conversions doubled, with a 35% increase in form submissions and 2× the volume of qualified leads.
    • Bounce rate dropped to 31%, while average sessions hit 6+ pages and 4+ minutes.
    • Recruitment boosted, with higher application flow via the careers section.

    Conclusion

    Burns & McDonnell’s website is now a high-performance digital engine, turning visitors into clients, recruits, and long-term opportunities. With G-SITE’s strategy, the firm bridged the gap between its offline authority and online presence, securing a stronger pipeline for growth and talent.

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