By combining SEO, AI-driven A/B testing, local ads, and conversion tracking, G-Site helped Kuhlman Electric surpass its monthly lead goals by 80% and dominate local search rankings across Massachusetts and New Hampshire.
“Growth has been exploding this year. The metrics and focus G-Site helped us implement are paying off in a big way.”
Founded in 1988, Kuhlman Electric™ is a leading residential electrical contractor based in Lynn, MA, with 7 offices serving Metro Boston, Eastern & Central Massachusetts, and Southern New Hampshire.
With over 50 licensed electricians, the company specializes in panel upgrades, rewiring, and EV charger installations, offering reliable service and craftsmanship trusted by thousands of homeowners.
In a competitive market filled with national brands and local independents, Kuhlman Electric needed to:
The goal was clear: build a smarter marketing engine that attracts more homeowners and converts them into booked electrical jobs.
G-Site developed a complete, metrics-driven marketing plan to capture local demand and scale revenue.
Rebuilt and optimized service pages for high-intent keywords (e.g., EV charger install Massachusetts, knob-and-tube replacement Boston).
Result: top-five Google rankings in multiple service areas within months.
Updated all listings with verified details, service photos, and automation for review collection helping Kuhlman appear in the top local map results and boost trust.
Implemented detailed tracking for traffic, calls, and form fills.
Campaigns were adjusted in real time to prioritize keywords and ads that converted best.
Improved mobile performance, added schema markup, and cleaned site structure raising search visibility and conversion rates.
Continuous testing of CTAs, headlines, and layouts optimized user experience and increased conversion without additional ad spend.
✅ 80% above monthly lead goal
✅ Top-5 Google rankings for key electrical services
✅ Significant increase in website traffic and call volume
✅ Higher conversion rate from both organic and paid channels
✅ Surge in positive Google reviews and online reputation
By focusing on measurable goals, precise data tracking, and local SEO excellence, Kuhlman Electric turned its website into a predictable growth engine. The company now consistently exceeds its lead targets, dominates search visibility, and continues to expand its reach across New England proof that data-driven marketing can electrify real-world business results.
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