How a Boutique OB & Midwife Practice Grew 15× ROI and Fully Booked Its Calendar

Client Overview

Founded by Dr. Bente Kaiser, MD (OB/GYN) and Sara Howard, LM, CPM, Moxie Care & Moxie Birth is a modern obstetrics and midwifery practice located in South Pasadena, California.

Their mission: provide personalized, evidence-based, whole-person care for women and families — from prenatal to postpartum. Moxie uniquely blends medical expertise with midwifery support, offering a warm, home-like birth center experience backed by advanced clinical care.

At a Glance:

• Founded: 2022 (birth center); OB practice established in 2010
• Team Size: ~8–10 clinicians and staff
• Location: South Pasadena, California
• Services: OB/GYN, natural birth, midwifery, lactation, postpartum care
• Rating: 5.0 on Yelp, top-rated women’s health clinic in Pasadena

Despite its exceptional patient care, Moxie struggled to attract consistent new clients and convert web traffic into booked consultations until G-SITE stepped in.

Client Challenge

Moxie’s founders built a trusted brand in person, but online visibility and lead flow lagged behind:

• Outdated website: Beautiful but slow, unclear, and not optimized for mobile conversions.
• Low Google rankings: The clinic didn’t show up for “midwife Pasadena” or “birth center LA.”
• No lead tracking: They couldn’t tell which marketing channels were generating calls.
• Manual booking: Staff spent hours daily managing inquiries and scheduling.
• Underused social presence: Content wasn’t converting visitors into new patients.

They needed a sales-first digital system one that made their care easy to find, easy to trust, and easy to book.

Solution - G-SITE’s Sales-First System

1. Website Overhaul - Designed for Trust & Conversion

G-SITE redesigned Moxie’s website to focus on emotional connection and measurable results.

• Streamlined service pages for birth, OB, and postpartum care
• Professional photography and trust-building testimonials
• “Book a Consultation” call-to-action above the fold
• Optimized mobile experience and instant booking widget

Result: 312% increase in calls and form submissions in 60 days.

2. SEO & Local Search Domination

• Optimized for “birth center Los Angeles,” “midwife Pasadena,” “OB near me,” and similar high-intent phrases
• Local schema and Google Maps ranking improvements
• Weekly blog and content strategy focused on birth preparation, holistic care, and women’s wellness

Result: Top 3 rankings in 5 key Los Angeles search categories within 90 days.

3. Local Ads - More Calls, Less Cost

• Geo-targeted ad campaigns for LA, Glendale, and Pasadena
• Optimized for cost-per-call and cost-per-booking metrics
• Custom ad copy highlighting Moxie’s unique OB + midwife model

Result: +420% increase in patient inquiries and 38% lower cost per acquisition.

4. AI A/B Testing - Automated Optimization

• AI continuously tested headlines, colors, and booking forms
• Automatically promoted top-performing designs

Result: 4.3× increase in on-page conversion rate.

5. AI Chat & Booking - 24/7 Lead Conversion

• Custom G-SITE chat assistant handled after-hours questions, appointments, and pre-consult screening
• Integrated with Moxie’s scheduling system and CRM

Result: 26% of new patients now book through AI chat after office hours.

Results

+15× ROI within 3 months
+312% more inquiries through website and ads
Top 3 Google ranking for all major keywords
26% of patients booked automatically after hours
Fully booked schedule for 6 weeks out
Consistent patient growth month-over-month

Conclusion

Moxie Care & Birth went from a boutique women’s health clinic to a high-demand, patient-booked brand in just three months. G-SITE’s Sales-First System transformed their online presence into a 24/7 growth engine one that drives calls, bookings, and long-term patient trust.

From brand story to measurable sales, G-SITE delivered the digital system that keeps Moxie’s calendar and reputation full.