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Revolutionizing Online Presence: Community Choice Credit Union’s Success with G-Site

G-Site transformed Community Choice Credit Union’s website, skyrocketing traffic by 550%, generating 760% more sales-qualified leads, and cutting CPA by 14%.

760%
Increase in Sales-Qualified Leads
Case Study

Client: Community Choice

Industry: Financial Services

Agency: G-Site

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"We chose G-Site for their sales expertise, and it paid off. Website traffic jumped 550% in under three years, and lead conversion soared 760%. They helped us sharpen our positioning and deliver results we couldn’t achieve before."

Client Overview

Founded in 1935, Community Choice Credit Union has grown from a small neighborhood collective into a trusted financial partner across Michigan. Offering checking, savings, loans, and investment services, they are dedicated to providing personalized financial solutions for their members.

Client Challenge

Despite decades of trust and a wide range of services, their website wasn’t connecting with new audiences. The design lacked a sales-first approach, limiting traffic, lead generation, and conversions in a highly competitive financial market.

Solution

Community Choice partnered with G-Site to revamp their online presence into a high-converting, sales-first website. G-Site:

  • Analyzed the competitive landscape and refined positioning to match customer needs
  • Redesigned the site for clarity, engagement, and intuitive navigation
  • Developed persuasive copy and clear calls-to-action to drive conversions
  • Optimized layouts and SEO to boost traffic and reduce bounce rates

Results

The results were transformative over three years:

  • +550% increase in website traffic
  • +760% more sales-qualified leads
  • -14% lower cost per acquisition (CPA)

Conclusion

With G-Site, Community Choice Credit Union turned its website into a growth engine—driving massive traffic growth, boosting lead generation, and improving cost efficiency. Their digital presence now matches their mission of serving members with clarity and impact.

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