Dallas Plumbing Company

G-Site Helped a 120-Year-Old Brand Modernize and Scale Profitably

With G-Site’s Sales-First system, combining SEO, local ads, AI booking, A/B testing, and lead automation, the company achieved a 35% increase in average ticket value, more after-hours bookings, and a smoother customer experience that keeps every van busy.

+40%
More after-hours bookings
Case Study

Client: Dallas Plumbing Company

Industry: Plumbing, Heating & Air

Agency: G-Site

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Our G-Site sales AI system now books real jobs day and night. We’re keeping up with more people, serving faster, and growing without losing our family touch.”

Client Overview

Founded in 1903, Dallas Plumbing Company is one of the oldest continuously operating family-owned plumbing and HVAC firms in the U.S.
Now spanning five generations of family leadership, DPC serves residential and commercial customers across North Texas, offering plumbing, heating, cooling, and kitchen & bath installations.
Their mission has never changed: integrity, professionalism, and exceptional service now enhanced with modern AI-powered systems.

Client Challenge

As customer behavior shifted toward digital communication and instant response, traditional phone-based systems struggled to keep up.
DPC needed to:

  • Capture leads after hours
  • Reduce missed calls and slow response times
  • Increase booking rates and average ticket value
  • Modernize its digital marketing while maintaining its trusted family image

Solution: G-Site’s Sales-First System

G-Site implemented a tailored marketing and AI automation system to turn every inquiry into a booked job.

1. AI Call & Chat Booking

G-Site’s AI handled calls and chats 24/7, booking appointments instantly, ensuring no lead was ever missed.

2. SEO & Local Ads

Optimized local search listings and high-intent Google Ads campaigns increased visibility for key terms like “Dallas plumber near me” and “emergency HVAC repair.”

3. AI A/B Testing

G-Site’s AI engine auto-optimized headlines, offers, and CTAs to improve conversion rates without manual updates.

4. Text Scheduling Integration

Follow-up automation via SMS allowed customers to confirm or schedule service through text meeting modern customer expectations and reducing no-shows.

5. Lead Tracking & Analytics

Every call, text, and form was tracked to revenue, showing which campaigns produced real, bookable jobs.

Results

G-Site’s system delivered a measurable lift in revenue and operational efficiency:

35% increase in average ticket value
+40% after-hours bookings
Faster response times and higher job volume
Zero missed calls = more booked jobs
Improved customer satisfaction and retention

Conclusion

By combining five generations of trusted service with G-Site’s AI-driven marketing, Dallas Plumbing Company turned legacy experience into modern performance.
Every lead is now captured, every call tracked, and every opportunity converted, driving measurable growth, efficiency, and customer satisfaction.

The result: 35% higher ticket values, full schedules, and a business built for the next 100 years.

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