“G-Site gave us what no other agency could: an actual sales system that works around the clock. We’re closing more roofs, faster, and tracking every dollar back to source.”
Client Overview
Founded in 1988 in Phoenix, Arizona, Diversified Roofing grew from a two-person shop into one of the largest roofing companies in the U.S., operating in 30+ states. With headquarters in Phoenix, AZ and a major hub in Houston, TX, the company handles large-scale commercial, residential, and industrial roofing projects.
- Employees: 300+
- Fleet: 100+ service trucks
- Annual Revenue: $52M+
- Operations: Active in 30+ U.S. states
- Growth: Revenue doubling year-over-year (since 2021)
Diversified Roofing works with national clients including Home Depot, Kroger, Kohl’s, Tractor Supply, USPS, and Hobby Lobby proof of its reliability, capacity, and craftsmanship.
The Challenge
Despite its scale and reputation, Diversified Roofing’s online marketing lagged behind its operational success.
- Their website was informative, not converting visitors weren’t booking.
- Google visibility had dropped across key markets.
- The sales team struggled to track where calls were coming from.
- Expansion into new states demanded consistent lead generation at scale.
They needed a unified digital system that could:
- Rank across multiple regions.
- Automate lead capture.
- Convert visitors into booked estimates 24/7.
The Solution: G-Site’s Sales-First System
1. Websites That Build Trust and Drive Sales
G-Site redesigned Diversified’s digital presence into a conversion engine, combining proof, authority, and fast booking.
- Service-based landing pages (Residential, Commercial, Maintenance).
- Real client photos, safety certifications, and warranties integrated into design.
- Multi-step quote forms and instant “Book an Inspection” CTAs.
2. Local Ads - Get Seen First on Google
- Targeted “roof replacement,” “flat roof repair,” and “roof maintenance” keywords in every active state.
- Dynamic call tracking to measure cost-per-job.
- Smart routing: leads automatically assigned to the nearest branch.
3. SEO - Rank Higher, Reach Customers
- SEO structure rebuilt around state-specific and city-specific service pages.
- Internal linking and schema markup improved local ranking.
- Google Business Profiles optimized for 30+ locations.
4. AI & A/B Testing - We Auto-Optimize to Boost Sales
- AI analyzed user heatmaps and session behavior.
- Weekly testing on CTAs, hero headlines, and offers.
- Winning variants auto-deployed for ongoing improvement.
5. 24/7 AI Chat & Booking
- G-Site installed a branded chatbot to qualify, schedule, and route leads instantly.
- Captured after-hours visitors who previously bounced now converting nighttime traffic into daytime jobs.
Results
Within the first 90 days, Diversified Roofing saw measurable, compounding growth:
- 49% increase in booked jobs across service divisions.
- 32% decrease in cost-per-lead from paid campaigns.
- 2.8× higher website conversion rate.
- 24/7 booking coverage with 18% of new jobs originating after hours.
- SEO visibility up 210% across 30+ locations.
Conclusion
Diversified Roofing transformed its marketing from scattered to systemized.
G-Site’s Sales-First Platform unified website, SEO, ads, and AI automation into one connected engine powering growth across dozens of states. The result: consistent job flow, higher margins, and a stronger national presence.
What started as a two-person local business is now one of the fastest-growing roofing companies in America, booking nearly 50% more jobs and G-Site’s technology continues to scale alongside them
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