“We were looking to tighten up our messaging and brand for the next stage in our growth. G-Site worked closely with us to refine our positioning and create a site that truly connects with our clients. The outcome, a 230% increase in bookings month-over-month. Their deep expertise in high-converting beauty websites made all the difference.”
Hawthorne Skin & Beauty is Brisbane’s highest-rated holistic skin lab, offering advanced facials, LED therapy, and personalized treatments rooted in education and relaxation. Founded by Charlotte after overcoming her own skin struggles, the clinic blends medical-grade innovation with ethical, plant-based ingredients to help clients “reconnect with their confidence.”
After rebranding and moving into a larger location, HSB’s old website no longer matched the quality of their clinic. It was outdated, hard to navigate, and failed to convert visitors into bookings. Complex services like DMK Enzyme Therapy and membership programs like the Light Lounge were hidden under poor UX. There was no SEO strategy, and loyalty programs couldn’t be managed online.
G-Site delivered a full digital transformation:
Hawthorne Skin & Beauty’s transformation with G-Site turned an outdated site into a thriving digital storefront that mirrors their in-clinic excellence. With a powerful mix of design, SEO, and conversion strategy, the new platform attracts, educates, and converts with ease — helping more clients fall in love with their skin every day.
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