Jacuzzi®

G-Site lifted Jacuzzi’s conversions 20% with a faster, always-on site.

G-Site rebuilt Jacuzzi’s web presence end-to-end, enterprise CMS, 12-month SEO and CRO, and ongoing maintenance, driving near-perfect uptime, +25% engagement, and +20% conversions.

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20%

Increase in Conversion Rate

"This has been an absolute game-changer for our business. We've seen average session duration increase by 25%, which means users are staying engaged with our content significantly longer than before. Even more impressive, our conversion rates have jumped up by 20%, translating directly into measurable revenue growth.”

Client Overview

Jacuzzi® is the global leader in hot tubs, spas, and hydrotherapy, legendary for performance, reliability, and ease of use. With 60+ years of innovation, their website is a primary engine for consumer education and dealer leads.

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Client Challenge

The legacy site couldn’t keep up: frequent downtime, fragile updates, slow pages, and no reliable way to run A/B tests. The marketing team struggled to publish, measure, and scale what worked, hurting both UX and conversions.

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Solution

G-Site delivered a Legendary digital overhaul built for speed, stability, and growth:

Unlimited-page custom site on an enterprise-grade CMS (fast, secure, scalable)
Advanced SEO to lift qualified organic traffic
Continuous CRO & A/B testing on CTAs, layouts, and messaging
White-glove maintenance for updates, security, and publishing

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Results

Near-100% uptime and significantly faster load times
+25% average session duration (deeper engagement)
+20% sitewide conversion rate (more quotes, dealer contacts, and sign-ups)

Conclusion

G-Site turned Jacuzzi’s website into a reliable, high-converting growth platform, easy to publish, easy to optimize, and built to evolve. The digital experience now matches the legendary product experience.

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