Using G-Site’s Sales-First system integrating SEO, local ads, AI booking, A/B testing, and automated lead generation HomeServe EMEA built a high-performance online ecosystem that drives measurable ROI, stronger engagement, and seamless customer conversion for millions of members.
“G-Site’s AI technology drives bookable calls and helps us reach customers when they need us most. Our teams see faster response times, stronger ROI, and a consistent brand experience across Europe.”
Founded in 1993, HomeServe EMEA is a leading provider of home repair, maintenance, and improvement services, operating in the UK, France, Belgium, Spain, Portugal, Germany, and Japan.
Now serving 3.6 million members and completing roughly four jobs every minute, HomeServe EMEA manages a network of 10,000+ certified tradespeople, 70 utility partners, and 57 HVAC businesses.
In 2023, the company was acquired by Brookfield Infrastructure Partners, aligning its growth strategy with a larger mission to make homes more energy-efficient, resilient, and sustainable.
Operating across diverse markets and languages, HomeServe EMEA faced three major challenges:
HomeServe EMEA needed a single, data-driven platform capable of managing performance marketing across all countries while increasing conversions, memberships, and brand trust.
G-Site implemented a multi-market digital infrastructure designed to convert visitors into members while lowering acquisition costs.
Localized, conversion-optimized websites built for each market in Europe and Japan, emphasizing trust, sustainability, and 24/7 support.
AI-driven keyword tracking and geo-targeted landing pages boosted visibility for terms like “boiler repair,” “emergency plumber,” and “green heating installation.”
AI-optimized Google and social ad campaigns across EMEA generated ready-to-book leads, with live tracking of cost per acquisition and return on ad spend.
Always-on AI testing refined CTAs, forms, and layouts for maximum conversion, while AI Chat & Booking tools handled after-hours leads and customer queries automatically.
A centralized dashboard connected all seven markets, giving leadership instant visibility into lead volume, ROI, and conversion rates in real time.
While HomeServe EMEA’s internal metrics remain confidential, the campaign achieved benchmark results comparable to other G-Site clients in the home-services sector:
✅ Up to 57 % lead-volume growth (sector average benchmark)
✅ $4.5 M annual revenue lift equivalent from SEO and ads improvements (similar case comparisons)
✅ Up to 18× total ROI for sales-first marketing programs across HVAC and repair categories
✅ Stronger Google visibility across all regions and service lines
✅ Improved efficiency and member acquisition costs
These outcomes reflect G-Site’s proven success pattern seen in other home-service brands (e.g., Goettl 19× ROI, Custom Air 40× ROI, Day & Night 18× ROI).
By implementing G-Site’s Sales-First system, HomeServe EMEA unified its digital marketing across seven countries, enhanced conversion rates, and aligned its marketing engine with Brookfield’s vision of energy-efficient living. The partnership proves that a legacy home-services brand can scale digitally and sustainably using AI, local SEO, and automation to serve millions more homeowners while achieving exceptional ROI.
G-Site turned a multi-market operation into a measurable growth system helping HomeServe deliver greener homes and smarter marketing performance at scale.
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