Reimagining Dentistry as Self-Care with G-Site

Client Overview

Swish Oral Care is redefining the dental experience by blending hospitality, self-care, and modern oral health services. Based in Calgary, Alberta, the clinic offers general and cosmetic dentistry, including Invisalign, whitening, Botox, and fillers, inside spa-like operatories with calming interiors, curated amenities, and a signature “Swish Bar” stocked with premium oral-care products.

Within just two years of launching in 2022, Swish grew from a single Bridgeland location to multiple clinics and now serves over 5,000 active patients while earning more than 600 five-star reviews.

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Client Challenge

Despite its innovative positioning, Swish Oral Care faced challenges in scaling its online presence:

• The original website was not optimized for search, limiting patient acquisition.
• User experience failed to fully communicate the clinic’s premium, hospitality-driven brand.
• Marketing relied heavily on events, partnerships, and word-of-mouth, but the website did not convert growing awareness into booked appointments.

Solution

Swish Oral Care partnered with G-Site to build a sales-first website designed to maximize patient growth, lead capture, and search visibility.

G-Site:

• Conducted in-depth industry research and competitor analysis.
• Rebuilt the website with conversion-focused design and booking flows.
• Applied advanced SEO strategies to boost organic impressions and CTR.
• Integrated patient stories, service showcases, and referral CTAs.
• Applied CRO tactics to increase retention and maximize growth.

Results

The transformation delivered measurable success:

• +400% increase in patient growth
• 44,000+ impressions in 3 months (up from a flat baseline)
• 427 clicks with consistent upward trend
• CTR improved to 1% (industry average for clinics is ~0.7%)
• Average position: 29 (page 3, climbing steadily)
• +600% increase in branded search visibility
• Revenue growth aligned with patient volume expansion

Conclusion

With G-Site, Swish Oral Care unlocked its business potential, turning its website into a growth engine that consistently converts traffic into new patients. By aligning digital strategy with brand experience, Swish is now positioned as Calgary’s leading modern dental clinic.