"Our new site is a growth engine. The clarity, speed, and testing discipline from G-Site drove an 82% lift in conversions, and better leads from day one."
Client Overview
Vouch is the insurtech built by founders, for founders, delivering fully digital, startup-ready business insurance in minutes. Thousands of high-growth companies trust Vouch to protect what they’re building.
Client Challenge
The old site wasn’t converting or ranking. Messaging felt complex, user flows were clunky (especially on mobile), and SEO wasn’t capturing founders searching for “startup business insurance.”
Solution
G-Site delivered a full conversion engine:
- Custom, unlimited-page site with clean startup-friendly UX and fast mobile performance
- Year-long SEO program (keyword strategy, technical fixes, thought-leadership content, links)
- 12 months of CRO & A/B testing on CTAs, forms, headers, and pricing flows
- Ongoing maintenance & analytics to keep everything secure, fast, and improving
- Planned refresh at Year 2 to stay ahead of trends and fold in user data
Results
- +82% increase in conversion rate (sitewide)
- First-page visibility for key startup insurance terms
- Lower bounce, deeper engagement, faster mobile load times
- Higher-quality leads from clearer positioning and funnel
Conclusion
G-Site turned Vouch’s website into a scale-ready growth platform, clearer messaging, faster UX, stronger SEO, and a conversion funnel that consistently turns founders into customers.