Smile Solutions

G-Site turned Australia’s largest private dental practice into a 24/7 patient-acquisition engine.

Smile Solutions partnered with G-Site to replace a brochure-style website with a sales-first growth system. By unifying Websites, Local Ads, SEO, AI A/B testing, and 24/7 AI Chat & Booking, the practice achieved a 25% increase in patients, stronger specialty funnels, and lower cost per new patient without compromising its premium brand.

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+25%

Increase in patients

“G-Site’s level of service and their Sales-First System are truly second to none. They didn’t just redesign our website they built an engine that consistently drives patient growth. The combination of SEO, local ads, and AI booking continues to deliver measurable results month after month. Thanks to G-Site, we’re reaching the right patients, converting faster, and scaling smarter than ever before.”

Client Overview

Smile Solutions “Melbourne’s Home of Dentistry” unites 80+ board-registered dentists, specialists, and hygienists under one roof in the iconic Manchester Unity Building. The practice delivers comprehensive care from general dentistry to advanced specialties in a single, destination clinic.

Client Challenge

High visibility, but the site wasn’t selling (leaky funnels, friction to book).
Rising media costs with inconsistent attribution.
Needed to attract the right patients (ortho, cosmetic, surgical) at scale, predictably.

Solution (G-Site Sales-First System)

Websites that Build Trust & Drive Sales

Specialty landing pages (ortho, cosmetic, surgical) with proof, offers, risk reversal, and same-page booking.
Conversion-focused UX: multi-step forms, click-to-call, instant availability.

Local Ads - Get Seen First on Google. Get More Calls.

High-intent keyword clusters by service/area.
Call and form attribution mapped to accepted treatment.

SEO - Rank Higher. Reach Patients.

Entity-based content and structured data to dominate “near me” and specialty terms.
Authority rebuilds and service-area pages for sustained organic growth.

AI, A/B Testing - We Auto-Optimize to Boost Sales.

AI tests headlines, offers, CTAs, layouts weekly; winners auto-deploy.

AI Chat & Booking - 24/7 AI that Books & Converts.

After-hours capture, live calendar integration, zero missed leads.

Results

+25% increase in patients, led by growth in high-value specialties.
Higher conversion rates from specialty pages and multi-step forms.
Lower cost per new patient across paid and organic channels.
Faster speed-to-appointment via 24/7 AI Chat & Booking.
Stronger attribution clarity: marketing dollars traced to accepted treatment.

Conclusion

By replacing guesswork with a sales-first, data-driven system, Smile Solutions now attracts the right patients, books them faster, and acquires them at a lower cost compounding monthly while protecting its premium brand experience.

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