With G-Site’s Sales-First system combining SEO, local ads, AI booking, and A/B testing, the company achieved a 57% increase in annual lead volume and added $4.5 million in new revenue, proving that when data and personality meet, business growth follows.
“Our cost per lead is down, our organic search rankings are up, and we’re seeing the best results in company history. G-Site helped us bring our brand to life online and grow faster than ever.”
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Founded in 1958, Morris-Jenkins is a family-owned HVAC, plumbing, and electrical service provider serving Charlotte, North Carolina, and surrounding areas.
With over 500 employees, in-house technician training (Morris-Jenkins University), and 24/7 live customer support, the company is a household name in home comfort, known for its humor, heart, and dedication to doing things the right way.
Even with a strong brand and loyal customer base, Morris-Jenkins faced digital challenges:
They needed a modern, measurable system that reflected who they are, and delivered tangible ROI.
G-Site rebuilt Morris-Jenkins’s digital foundation, connecting every marketing channel into one performance-driven platform.
A fully reimagined site designed to build trust, capture leads, and showcase personality.
Featuring their beloved mascot “Bobby,” it brought humor and heart to HVAC while funneling visitors into clear service calls and forms.
SEO-optimized service pages and localized ad campaigns positioned Morris-Jenkins at the top of Google for HVAC, plumbing, and electrical searches.
Targeted Google Ads and Local Services Ads generated high-intent, ready-to-book calls.
24/7 AI chat converted site visitors into booked appointments instantly, even after hours.
G-Site’s AI engine continuously tested CTAs, headlines, and offers automatically improving conversions without guesswork.
End-to-end tracking measured every lead, call, and sale, ensuring every marketing dollar tied directly to revenue.
The transformation delivered measurable, scalable results across the board.
✅ 57% increase in annual lead volume
✅ +$4.5 million in new revenue
✅ Significant rise in organic search rankings
✅ Higher conversion rates and stronger engagement
✅ More service bookings and technician applicants
“Since G-Site, the business has generated a 57% increase in lead volume annually and increased revenue by $4.5 million.”
Morris-Jenkins turned its reputation for fun and family into a digital performance powerhouse with G-Site.
By aligning brand personality with data-driven marketing, the company achieved record-breaking results growing leads, revenue, and customer loyalty without losing its signature charm.
When culture meets conversion, the result is measurable growth and $4.5 million proves it.
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