Lawn Squad

From zero to 5-star: G-Site launched Lawn Squad’s Frederick franchise into a thriving business

G-Site built a scalable CMS website for Lawn Squad, driving leads, local SEO visibility, and 5-star customer reviews, setting the blueprint for nationwide franchise growth.

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250%

5-Star Rating & Lead Growth

"G-Site got us live fast. Conversions are up 69%, and they handle everything, updates, fixes, and growth, all for one price."

Client Overview

Lawn Squad of Frederick is a professional lawn care service in Maryland, offering fertilization, weed control, aeration, and insect treatments. As part of the newly launched Lawn Squad franchise under Authority Brands, owner Brian Dills, a 30-year local resident with 20 years of franchising experience, set out to make every yard “the pride of your neighborhood.”

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Client Challenge

Launching in a new market meant zero online presence. With no localized website, limited brand awareness, and strong competition, Brian needed a modern, scalable, and conversion-focused digital platform to build credibility fast, capture leads, and support Lawn Squad’s multi-location growth.

Solution

G-Site delivered a full CMS build designed for growth:

Modern web design & branding: A clean, mobile-first site with Lawn Squad’s new identity and “Love Your Lawn®” tagline.
Multi-location CMS: Franchise-ready structure with scalable local pages and “Find a Location” portal.
Local SEO & content: Frederick-specific keywords, service areas, and blog articles to boost authority.
Conversion tools: Always-on “Get a Free Quote” forms, customer review feeds, and frictionless mobile UX.
Easy updates: CMS editor for fast content, promos, and blog posts without technical support.

Results

Immediate lead generation: Quote requests started flowing within weeks of launch.
100% 5-star reviews: New customers praised the professionalism and ease of sign-up.
Higher efficiency: The online funnel replaced manual outreach, freeing time for client service.
Franchise growth foundation: The scalable CMS became the model for Lawn Squad’s national expansion to 15+ locations.

Conclusion

With G-Site, Lawn Squad of Frederick went from zero web presence to 5-star reputation in one season. The G-Site CMS site didn’t just generate leads, it became the foundation for franchise-wide growth, fueling both local success and national expansion.

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