“We’d tried everything. G-SITE was different. The calls, the jobs, the growth, it all clicked. Easily the best marketing decision we’ve made.”
Client Overview
Founded in 1993 by Donnie and Carolyn Jordan, Jordan Air started as a one-truck family HVAC company in Athens, Georgia. Today, it’s a multi-trade service provider with:
- 75+ employees and a growing fleet of service vehicles
- $15–25 million in annual revenue (industry estimate)
- Thousands of 5-star reviews across HVAC, Plumbing, and Electrical services
- Service coverage across Athens, Oconee County, Watkinsville, Greensboro, and Northeast Georgia
The company’s reputation for quality and customer care made it a household name but its marketing wasn’t keeping up with its growth potential.
Client Challenge
Before partnering with G-SITE, Jordan Air faced several challenges that limited its digital growth:
- Inefficient marketing spend: Paid ads generated clicks, not booked calls.
- Low website conversion: Visitors weren’t converting due to poor UX and unclear offers.
- No lead attribution: The team couldn’t track which campaigns were truly driving revenue.
- After-hours losses: Calls and form lead went unanswered overnight.
They needed a sales-driven marketing system not just more traffic.
Solution - G-SITE’s Sales-First System
1. Website Rebuild - Designed to Sell, Not Just Inform
G-SITE redesigned Jordan Air’s website with a conversion-first approach:
- Trade-specific landing pages for HVAC, Plumbing, and Electrical
- Social proof (5-star reviews, certifications, family-owned messaging) built into every section
- Clear “Book Now” CTAs linked to Jordan Air’s scheduling software
- Trust signals: guarantees, financing, local awards, and badges
2. Local Ads - Get Seen First on Google. Get More Calls.
- Precision-targeted Google Ads for high-intent searches like “AC repair near me” and “plumber Athens GA”
- AI-driven optimization for cost-per-booking, not cost-per-click
- Geo-targeting by service area for tighter radius control
Results: 42% lower ad cost per lead and 3× higher lead-to-job conversion rate
3. SEO - Rank Higher. Reach More Customers.
- AI-enhanced content for each city and service
- Schema markup and speed optimization to dominate local search packs
Results: +250% organic visibility and 64% growth in inbound leads
4. AI A/B Testing - Auto-Optimize to Boost Sales
- Continuous testing of headlines, call buttons, and service offers
- Automated winner promotion across pages
Results: +48% website conversion rate increase in the first 90 days
5. AI Chat & Booking - 24/7 Lead Capture
- 24/7 AI chat assistant that books jobs directly into the CRM
- After-hours automation reduced lead loss by 37%
Results: +22% more total monthly bookings
Results
14× ROI on marketing investment
48% higher conversion rate sitewide
250% more organic visibility
42% lower ad cost per lead
22% more booked jobs overall
Full CRM integration + automated attribution
“G-SITE helped us scale our calls, jobs, and revenue without hiring extra staff. Everything just works now it’s plug-and-play growth.”
John Sutherland, VP, Jordan Air
Conclusion
G-SITE helped Jordan Air evolve from a legacy HVAC brand into a modern digital powerhouse. By connecting marketing, automation, and booking into one cohesive system, Jordan Air now enjoys predictable growth without the wasted spend.
With 30+ years of family values backed by AI-powered marketing precision, Jordan Air’s future is built on systems that sell, 24/7.
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