Mister Sparky

G-Site Helped Mister Sparky Light Up Sales Across Six States

Using G-Site’s Sales-First system combining websites, SEO, local ads, AI booking, and automation the company achieved a 6× return on total marketing investment, stronger brand visibility, and a surge in high-quality calls that convert into real jobs.

Return on Total Investment
Case Study

Client: Mister Sparky Mid-America

Industry: Electrical Services

Agency: G-Site

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“G-Site has been a blessing to our business. It’s clearing the gates for us, so we get the right leads, and it’s contributed to our growth.”

Client Overview

Founded under the Authority Brands family, Mister Sparky Mid-America operates across Oklahoma, Arkansas, Missouri, Kansas, Arizona, and Texas, providing trusted, on-time residential electrical repair and installation services. With a 100% Satisfaction Guarantee, UWIN endorsement, and fully licensed local technicians, Mister Sparky has become one of the largest electrical service franchises in North America, known for reliability, professionalism, and customer peace of mind.

Client Challenge

Despite its reputation and multi-state footprint, Mister Sparky was falling behind digitally.
The team faced:

  • Outdated regional websites that failed to convert visitors
  • Rising advertising costs and inconsistent ROI
  • Weak SEO visibility in competitive local markets
  • Lack of automation and real-time lead tracking

They needed a modern, results-driven marketing platform that could unify all digital efforts and deliver measurable growth.

Solution: G-Site’s Sales-First System

G-Site rebuilt Mister Sparky’s marketing foundation from the ground up, turning their online presence into a consistent, conversion-focused engine.

1. High-Performance Website

Redesigned across regional markets with clear CTAs, service pages, reviews, and trust badges.
Every site was optimized for speed, SEO, and conversion, helping customers book faster and easier.

2. Local SEO Optimization

Automated keyword tracking and content updates improved rankings for “electrician near me” searches in all six service areas.

3. Targeted Local Ads

AI-optimized Google Ads and Local Services Ads focused on high-intent homeowners, boosting lead volume while lowering cost per acquisition.

4. AI A/B Testing

Continuous AI-driven testing improved form fills, headlines, and page layouts to increase conversion rates automatically.

5. AI Chat & Booking

24/7 AI chatbots captured after-hours inquiries, converted visitors into booked appointments, and ensured no lead went unanswered.

6. Lead Tracking & Automation

Every call, form, and chat was tracked to revenue, allowing the marketing team to clearly see what worked — and double down on high-ROI channels.

Results

G-Site delivered measurable, profitable outcomes for Mister Sparky Mid-America:

6× Return on Total Investment
More Bookable, High-Quality Leads
Improved Google Rankings in Every Market
Lower Cost per Lead and Higher Conversion Rates
Greater Brand Visibility and Credibility Online

By uniting SEO, ads, and AI automation, Mister Sparky transformed its marketing from a cost center into a predictable revenue engine.

Conclusion

Mister Sparky’s partnership with G-Site demonstrates how even established home-service franchises can multiply their ROI with a smarter, data-driven marketing system.
By pairing decades of trust with AI-powered growth tools, the brand now enjoys measurable returns, higher lead quality, and scalable revenue across multiple states.

The result: a 6× ROI and a brighter future powered by G-Site.

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