“G-SITE fixed the one thing holding us back, marketing that didn’t work. Now we’ve got leads, bookings, and confidence again.”
Client Overview
Ohio’s home-services leader with fast expansion across Columbus, Dayton, Cincinnati. Hundreds of techs and trucks, massive review moat, and an in-house trade school fueling hiring. Growth was strong but marketing efficiency lagged the operation.
Client Challenge
- High spend, soft outcomes: Paid media drove clicks, not booked revenue.
- Conversion friction: Old site looked big, but failed at clarity, proof, and speed.
- After-hours drop-off: Call center off, forms ignored = lost demand.
- Attribution fog: Leadership couldn’t see which channels produced profitable jobs.
Solution - G-SITE Sales-First System
1) Website That Sells (Not Just Tells)
- Service pages by intent (Plumbing, HVAC, Electrical) with price anchors, financing, badges, and neighborhood proof.
- 1-click “Book Now” paths mapped to location & trade; frictionless mobile UX.
- Trust stack: 10k+ reviews surfaced contextually, before/after, guarantees, technician cards.
2) Local Ads - Be First Where Money Is
- Hyper-local PPC for “near me / emergency / same-day” terms by city & trade.
- Call & form value tracking synced to job revenue so bids follow profit, not clicks.
- Geo budget throttling to protect margins on high-cost zips.
3) SEO That Wins the Map & the SERP
- City/trade landing hubs; E-E-A-T service content; schema & reviews feed to GBP.
- Playbook to capture competitor-swap and “brand + phone number” intent (hot steals).
4) AI A/B Testing - Compounds Weekly
- Headlines, CTAs, forms, and offer sequencing tested continuously.
- Auto-promotes winners sitewide once significance hits.
5) AI Chat & Booking - 24/7 Capacity Capture
- Custom-trained chat that answers FAQs, quotes basics, and books into the CRM.
- After-hours & storm-spike capture so phones sleeping ≠ revenue sleeping.
6) Attribution & CFO-Grade Reporting
- Source → campaign → keyword → booked job → closed revenue.
- Weekly scorecards: MER, ROAS by trade, CAC, booking rate, capacity alerts.
Results (90–120 Days)
- +21% Revenue Growth (blended) while holding media spend nearly flat.
- +38% Site-to-Booking Rate after AI tests improved funnels.
- +31% Lower CAC on core plumbing & HVAC campaigns.
- +44% Organic Leads from local SEO & GBP revamp.
- 27% of new bookings after-hours via AI Chat & Booking.
- Forecastable pipeline: leadership dashboard ties spend → jobs → revenue, weekly.
“We don’t argue about channels anymore. We can see dollars in, dollars out by trade, by city, by week.”
Austin Pitts, CMO
Conclusion
Eco didn’t need “more marketing.” They needed a system. G-SITE rebuilt the engine around clarity, speed, proof, and measurement so every dollar pushes toward booked, profitable jobs. With the funnel fixed and 24/7 conversion in place, Eco’s growth now matches its operational muscle and scales cleanly into new markets and trades.
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