The Point
Video sells landscaping better than text, People buy what they can see, Show proof, show process, show people, then make it one tap to book
Why Video Works Now
- Feeds push short video to locals, You get reach without followers if you tag the area
- Home projects are visual, Video removes risk and builds trust fast
- Watch time and saves tell algorithms to show you more, Your cost to acquire drops as organic reach rises
Goal, videos that cause calls, not likes
7 Video Types That Actually Book Jobs
1, 30 Second Proof Reel, Before to After
Hook, “From weeds to weekends back in Riverdale”
Shots, yard before, fast cuts of work, reveal, happy client line
CTA, “Book a 20 minute curb appeal audit, pick today or this week”
Target, 1 reel per job worth showing
2, One Minute Process Explainer
Hook, “How we install a paver patio in 5 steps”
Shots, layout, base, compaction, lay, seal, voice over bullets
CTA, “Reply PATIO for a price range by square feet”
Target, one per core service
3, Tech Walkthrough, Trust Builder
Hook, “What I check on every spring cleanup”
Shots, tech talking to camera, checklist on screen
CTA, “DM CHECKLIST for the free prep list”
Target, 2 per month
4, Neighborhood Spotlight, Local SEO Ammo
Hook, “Front yard refresh in Oak Ridge, two days, under 6K”
Shots, street sign, map, before after, cost range on screen
CTA, “In Oak Ridge Friday, reply OAK for a slot”
Target, weekly
5, Price Range Video, Set Expectations
Hook, “What a 400 sq ft paver patio costs in City”
Shots, three examples with size, material, range
CTA, “Text SIZE for our measuring guide”
Target, one per high ticket service
6, Client Testimonial, Social Proof
Hook, “We hired them after one video and zero regrets”
Shots, client plus project, one sentence each, result, time, service
CTA, “Tap to call, ask for a curb appeal audit”
Target, two per month
7, Offer and Availability Update
Hook, “Two openings, Riverdale and Pine Hills, this week”
Shots, schedule screenshot, crew loading, map pins
CTA, “Reply TODAY for 2 to 4 pm window”
Target, twice weekly
Scripts You Can Steal
15 Second Proof Script
“Riverdale backyard, two days, sod install plus edging, total under 4K, Book a 20 minute curb appeal audit, pick today or this week”
15 Second Price Script
“Paver patios in City, 300 sq ft from 6 to 8K, 500 sq ft from 9 to 12K, Includes base, edging, and seal, Reply PATIO for a range on your size”
Testimonial Prompt
“What was the problem, what did we do, how fast, would you hire us again, say your neighborhood”
Posting Cadence, Minimal Time, Max Output
- Shoot daily on the job, 3 clips before, 3 during, 3 after, 10 seconds each
- Post 4 times a week, Mon proof, Wed process, Fri price or testimonial, Sat availability
- Cross post, Instagram, Facebook, TikTok, YouTube Shorts, Google Business Profile
- Pin best reel monthly, refresh location and CTA
Distribution Checklist, Where and How
Social
- Reels, 9 by 16, 15 to 60 seconds, captions on, location tag
- First line, problem plus area, “Shade kills your grass in Westbrook, fix it like this”
- Hashtags, 3 to 5 simple, #CityName #Landscaping #PaverPatio
Google Business Profile
- Post the proof video with a one line result and neighborhood
- Add three photos from the same job, reply to messages in under 5 minutes during business hours
Website, Google Sites
- Create a “Projects” page by neighborhood, embed top videos, add price ranges and a Book Now button
- Put one 30 second proof video at the top of each service page
Video SEO, Make Search Love Your Stuff
- Titles, City plus service plus result, “Oak Ridge front yard refresh under 6K”
- Descriptions, 2 to 3 lines with service keywords and neighborhoods served
- Captions, always on, upload SRT
- Chapters for 60 to 120 second videos, “Problem, Plan, Result, CTA”
- Schema, add VideoObject markup on pages with video, include duration and thumbnail
- Thumbnails, human face or finished project, bright and close, text under 4 words
Gear Under 800 Dollars, No Excuses
What to buy
- Phone gimbal, 100 to 150
- Clip on mic with wind screen, 40 to 60
- LED light, 30 to 80
- Tripod, 40
- Cheap drone optional, 400 to 600, follow local rules
Apps
- CapCut or VN for edits
- Captions, auto generated, correct typos
- Google Photos for quick team sharing
On Site Shot List, Use This Every Time
- Before, 2 wide shots, 1 close problem area
- During, base prep, leveling, planting, edges, cleanup
- After, 2 wide reveals, 1 close detail, client smile if allowed
- B roll, street sign and house number blurred, crew walking in, tools
Offers and CTAs That Convert
- Free 20 minute curb appeal audit, limited daily slots
- 48 hour quote guarantee, or a 50 dollar credit
- Seasonal bundles, fall cleanup plus aeration plus overseed, save 12 percent
Buttons, Book my audit, Get a price range, Text us now
KPIs, Review Every Monday
- Views to inquiry, target 1 to 3 percent on local reels
- DMs to booked visit, 20 to 35 percent
- Calls answered, over 90 percent, missed call text back on
- Quote to job, 45 to 60 percent
- Revenue per crew day, maintenance 900 to 1,600, installs 2,500 to 6,000, market dependent
Post the numbers where the team can see them, What gets displayed gets done
30 Day Launch Plan, Ship Not Perfect
Week 1, Foundations
- Write your two CTAs and price ranges by service
- Make shot list cards, train one crew lead to film
- Set up templates in CapCut, intro, captions, outro with phone number
Week 2, Proof Everywhere
- Film three jobs, post two proof reels and one process explainer
- Add a proof video to your top service page and Google Business Profile
Week 3, Price and Testimonials
- Record one price range video and one testimonial
- Pin the best reel, add location and phone
Week 4, Availability Engine
- Post two availability updates, “Two openings, Area, this week”
- Start SMS follow ups for video DMs, “Reply 1 for today, 2 for tomorrow, 3 for a call”
Common Mistakes, Avoid
- Pretty montage, no CTA, no location
- Long clips with no hook in the first 3 seconds
- No captions, most people watch muted
- Posting once, then quitting, consistency beats perfect
- Sending video traffic to the homepage, send to a service or neighborhood page with a button
People Also Ask, Fast Answers
How long should landscaping videos be
Proof, 15 to 30 seconds, Process, 30 to 60 seconds, Price, 45 to 90 seconds
Do I need a pro camera
No, a phone with a mic and gimbal is enough
Where do I post first
Google Business Profile and Instagram, Then Facebook, TikTok, YouTube Shorts
What if I hate being on camera
Have techs talk, or use voice over with on screen text, Faces still win
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