How to Get Landscaping Clients in 2026, 7 Simple Plays That Actually Book Jobs

The Point

Clients do not appear by luck, They appear when you remove friction, show proof, and make it easy to book

The 7 Plays

, Website Facelift, Make It Book Not Browse

Your website is your storefront, If it does not create calls, it is a brochure

Do

• Above the fold, two buttons, Call Now, Get My Estimate
• Four field form, name, phone, zip, service
• Mobile first, sticky call bar, autofill on, loads under 2 seconds
• Proof above the fold, 3 before and after photos, 1 review with neighborhood
• Show next available windows, today, this week, next week

Target KPIs

• Visitor to lead 5 to 10 percent on service pages
• Mobile bounce under 40 percent
• Page speed under 2 seconds on 4G

Copy block, paste
“Book a 20 minute curb appeal audit, free, pick a window, today or this week”

2, Flyers That Do Not Get Trashed

Flyers work when they look premium and carry a reason to act now

Do

• Heavy stock, color, large photo from a local job
• One time bound offer, “Fall cleanup plus aeration, save 12 percent, book by Sept 15”
• Unique trackable phone number and QR to a short URL
• Drop only where you already work, route density is profit

Target KPIs

• 10 to 30 calls per 1,000 flyers in hot zips
• 30 to 50 percent of calls become booked estimates

Offer stack ideas

• Free 20 minute audit, 48 hour quote guarantee, $50 credit if late

3, Branded Trucks, Mobile Billboards That Close

Your trucks pass thousands of eyes daily, Convert that into calls

Do

• Big phone number on all sides, readable from 50 feet
• QR to gallery, short URL, city name on the wrap
• Door hanger on every neighbor left and right after a job, permission friendly

Target KPIs

• 5 plus inbound calls per truck per week from signage
• 1 neighbor job booked per 5 jobs completed on a street

4, Social That Sells, Not Just Pretty Lawns

Pretty does not pay, Proof with location and availability does

Do

• Two reels per week, 15 to 30 seconds, “Before, during, after, Riverdale”
• Story daily, “In your area today, two openings, DM YARD”
• Pin a reel with a strong CTA and a phone number

Targets

• DM to booked visit 20 to 35 percent
• One pinned reel drives calls for 30 days, keep it fresh monthly

Caption formula
Problem, result, time, location, CTA

5, Events, Fairs, HOA, Trade Shows

Face to face still wins, Keep it simple, book on the spot

Do

• 6 foot table, clean banner, gallery binder, iPad with form, tap to call
• Free 20 minute curb appeal audits, schedule at table
• Co host with realtors or garden centers, borrow trust

Targets

• 10 to 25 percent of scans or signups become booked estimates in 14 days

Booth script, 15 seconds
“Free 20 minute audit, we map quick wins, pick a window, today or this week”

6, Local Ads That Pay For Themselves

Stop boosting blindly, Buy intent

Do

• Google Ads, exact match, “paver patio installers City”, “lawn care service City”
• Local Services Ads if available, turn on call recording, dispute bad leads
• Tight radius around routes, add negatives, DIY, jobs, wholesale

Targets

• Cost per booked estimate within 8 to 15 percent of first job revenue
• Quote to job 45 to 60 percent with fast follow up

Landing page musts
Gallery, price range, neighborhoods served, next available window, phone top and bottom

7, Referral Engine, Make Word Of Mouth Measurable

Referrals are cheapest and stickiest, Pay for them on purpose

Do

• $50 credit for a booked referral, stackable, expires in 60 days
• Leave behind referral card with QR at every job
• Quarterly email to clients, “Refer two, get one free mow or $100 hardscape credit”

Targets

• 15 percent of new jobs from referrals in 90 days
• 1 review per 3 jobs, reviews fuel referrals

Thank you script
“Name, thank you for the referral, we applied a $50 credit, it shows on your next visit”

Build The Plan, One Page, No Excuses

Pick One Target First

Homeowners in zips A, B, C, or property managers with 10 plus acres, Choose one

Set Numbers

Add 15 new maintenance clients per quarter, or 8 design build projects per month, or 20 percent more snow contracts

Craft Your USP

“48 hour quote guarantee”, “Native plant designs only”, “Dustless paver cuts”, Repeat everywhere

Channel Mix

Organic, local SEO plus reviews, Paid, Google Ads or LSAs, Owned, email, Field, flyers plus events

Scripts That Close

Phone Intake, 45 seconds

“Hi Name, we service Area, soonest window is Time, projects like yours run Range, we can do a free 20 minute curb appeal audit, want today or this week”

On Site Arrival, 20 seconds

“Plan, walk the property, confirm scope, give two options and timelines, show price ranges, next steps”

Review Ask, 15 seconds

“Name, glad we finished on time, this link helps neighbors find us, takes 20 seconds, thank you”

SMS Follow Up, quotes

“Hi Name, slot open Day, 2 to 4 pm in Area, reply 1 to book, 2 for tomorrow, 3 for a call”

Webites Build Notes

• Use H1 to H4 as shown, one section per block
• Put Call Now and Get My Estimate at top and bottom, sticky bar on mobile
• Embed Google Business reviews near hero, show star rating and neighborhoods
• Compress images, one 15 to 30 second proof video per section
• Create service area pages for top five neighborhoods, link in header
• Add UTM tags to all buttons, measure what books

KPI Dashboard, Review Every Monday

• Calls answered percent, 90 plus
• Calls to booked estimates, 65 to 80 percent
• Quote to closed job, 45 to 60 percent
• Revenue per crew day, maintenance 900 to 1,600, installs 2,500 to 6,000, market dependent
• Review velocity, 1 per 3 jobs
• Ads CPL vs target, within 8 to 15 percent of first job revenue

Print it, wall mount it, what gets displayed gets done

Common Mistakes, Stop Doing These

• Pretty site, no buttons, no windows, no phone
• Flyers with no offer and no tracking
• Trucks with tiny phone numbers
• Social with zero location and zero CTA
• Ads to homepages, slow load, long forms
• Referrals left to chance, no incentive

People Also Ask, Fast Answers

What is the single best way to get landscaping clients

Referrals with a real incentive, plus a site that books in two clicks

Do flyers still work in 2026

Yes, only in tight zips you already serve, with a deadline offer and a trackable number

Should I rebuild my website

Not first, fix speed, buttons, forms, proof, then decide

How much should I spend on ads

Start at 8 to 12 percent of target monthly revenue, pause any ad group that does not create booked estimates in 14 days