How G-SITE Helped Dental Boutique Drive +36% Revenue Growth Across Australia.

Client Overview

Founded: 2013
Headquarters: Deepdene, Victoria (Melbourne)
Locations: 7 clinics across Australia + 1 in New Zealand
Employees: 130+
Clinicians: 120+ dentists and specialists
Annual Revenue: ≈ $50 million (AUD)
Service Volume: 50,000+ patients annually
Specialties: Veneers, Implants, Invisalign, Cosmetic Dentistry

Founded by Dr. Reuben Sim and Dr. May Chan, Dental Boutique has become Australia’s #1 high-end cosmetic dentistry brand, known for “creating beautiful smiles” with precision and artistry. With seven clinics nationwide, from Melbourne to Perth and Auckland, Dental Boutique focuses on luxury patient experience and high-value cosmetic treatments such as veneers, implants, and Invisalign.

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Client Challenge

Dental Boutique’s challenge wasn’t attracting attention it was converting it efficiently at scale.

As the business expanded nationally, its marketing infrastructure struggled to keep up:

• Fragmented websites across multiple cities diluted SEO performance.
• High ad spend brought leads but not necessarily qualified patients.
• No centralized conversion tracking across locations.
• Inconsistent patient communication, especially after hours.
• Website UX that showcased aesthetics but not conversions.

The team needed a centralized, sales-first marketing system, one that maintained their premium image while producing predictable, measurable growth across all branches.

Solution - G-SITE’s Sales-First System

1. Website Transformation - Designed to Sell, Not Just Impress

G-SITE redesigned Dental Boutique’s website network into a conversion-first ecosystem:

• Unified brand experience across 8 cities
• SEO-rich service pages optimized for cosmetic keywords
• Smart lead routing to nearest clinic
• Conversion-focused layouts with embedded “Book a Consultation” buttons
• AI-based performance tracking

Result: 3.4× increase in consultation requests within 60 days.

2. SEO - Dominating High-Intent Search Terms

• Targeted “veneers Melbourne,” “dental implants Sydney,” and other profitable local keywords.
• Built 400+ optimized local pages with structured data.
• Increased domain authority with PR-driven backlinks from dental and lifestyle publications.

Result: +186% growth in organic traffic and first-page rankings across every location.

3. Local Ads - Precision Over Volume

• Google Ads & Meta campaigns tailored to each clinic’s demographics.
• Focused on high-LTV (lifetime value) procedures veneers, full-smile transformations, and implants.
• AI bidding system adjusted budget daily to optimize ROI.

Result: 48% more qualified consultations with 29% lower cost per lead.

4. AI A/B Testing - Continuous Optimization

• AI tested multiple versions of ads, landing pages, and appointment flows.
• Top-performing creatives auto-promoted based on conversion data.

Result: Conversion rate improved 4.7× across campaigns.

5. AI Chat & Booking - Always-On Conversion Assistant

• 24/7 G-SITE AI assistant installed across all clinic websites.
• Instantly answers FAQs and books consultations automatically.
• Syncs directly with each location’s calendar system.

Result: 27% of total new consultations booked outside office hours.

Results

+36% Year-over-Year Revenue Growth
+186% Increase in Organic Traffic
48% More High-Value Patient Bookings
29% Lower Cost per Lead
27% of Consults via AI Chat After Hours
Unified Marketing Across 8 Locations Nationwide

“G-SITE helped us turn aesthetics into performance. Every clinic is now booked weeks out and we’ve built systems that scale, not just campaigns.”
Dr. Reuben Sim, CEO, Dental Boutique

Conclusion

Dental Boutique’s story proves that even a high-end, design-driven brand can achieve massive growth through data-driven systems.

G-SITE delivered more than a website, it built a performance engine that brought clarity, scale, and sustained growth. With measurable ROI and AI automation, Dental Boutique now dominates its market as a national leader in cosmetic dentistry, attracting thousands of new patients every month while keeping costs low and brand trust high.