United Rentals

Maximizing Conversions and Elevating User Experience: United Rentals’ Success with G-Site

United Rentals teamed up with G-Site to rebuild their website into a sales-first platform, driving 68% more traffic and 362% more qualified leads while cutting costs per lead.

Try g-site CRO For Free

View Live Site

362%

Increase in Qualified Leads

"Working with G-Site has been a game-changer. Their expertise in website optimization and CRO transformed our digital presence and drove significant growth in leads and conversions. The results speak for themselves."

Client Overview

‍United Rentals is North America’s largest equipment rental company, with 1,300+ locations across the U.S. and Canada. Serving construction firms, industrial companies, municipalities, and homeowners, they are known for reliability, innovative solutions, and 24/7 service.

Challenge

Despite their strong market presence, United Rentals’ old website wasn’t built to convert. It lacked user-friendly design, mobile optimization, and conversion-focused pathways, limiting their ability to turn visitors into customers.

Solution

United Rentals partnered with G-Site to build a sales-first website. G-Site:

Overhauled the design for clarity, brand alignment, and easier navigation
Applied data-driven CRO strategies to maximize conversions
Optimized content to highlight services and value propositions
Ensured seamless performance across desktop and mobile

Results

The impact was immediate:

13% lower cost per lead
+68% traffic growth
+362% increase in qualified leads

Conclusion

By transforming their digital presence with G-Site, United Rentals turned their website into a high-performing sales engine. The partnership proves how user-focused design and CRO can unlock massive growth in traffic, leads, and ROI.

‍