Through G-Site’s Sales-First system combining SEO, local ads, AI booking, A/B testing, and lead generation, Goettl achieved a 9× return on paid investment, rapid multi-market growth, and stronger brand trust than ever before.
“Working with G-Site completely transformed our marketing. We don’t just get leads, we get booked jobs we can track. Every ad dollar now delivers measurable profit.”
Founded in 1939 by brothers Gust and Adam Goettl, the company has grown from a small family operation into a nationwide home-comfort leader with over 500 employees.
Now headquartered in Las Vegas, Nevada, Goettl provides expert air conditioning, heating, plumbing, and indoor air quality services across Las Vegas, Reno, Phoenix, Tucson, San Antonio, and Austin.
Under the leadership of Ken Goodrich, Goettl’s mission is clear
“To Goettlize the Nation by doing things the right way, not the easy way.”
Expanding from a regional business into a multi-state powerhouse meant competing in crowded markets dominated by local players.
Key challenges included:
Goettl needed a marketing solution that could connect website, ads, and customer experience into one measurable growth engine.
G-Site built a custom growth system designed around Goettl’s goals, to scale fast, track every dollar, and dominate local search results.
A fully redesigned, sales-driven website that builds trust through service guarantees, testimonials, and clear “Schedule Now” CTAs, converting visitors into booked jobs.
Precision-targeted Google and Meta campaigns focused on high-intent keywords like “AC repair near me” and “emergency plumber.”
Each ad tracked calls, forms, and bookings to tie spend directly to revenue.
SEO strategy focused on ranking in six major metro markets, optimizing service pages, local citations, and Google Business Profiles to ensure Goettl “shows up first” in every city.
G-Site’s AI continuously tested site headlines, offers, and CTAs, automatically improving conversions over time without manual guesswork.
Always-on AI chat booked calls, captured leads, and followed up instantly, turning after-hours visitors into next-day customers.
G-Site connected every channel into one CRM-driven funnel, tracking ROI, managing follow-ups, and prioritizing ready-to-buy leads.
Goettl’s marketing transformed into a data-driven revenue engine, producing exponential results:
✅ 9× Return on Paid Investment
✅ +230% increase in qualified leads across all markets
✅ 3× higher website conversion rates
✅ Full capacity in new markets within 90 days of launch
✅ Steady growth and nationwide brand consistency
Every marketing dollar is now fully trackable, ensuring Goettl invests only in what drives revenue.
Goettl’s partnership with G-Site shows how a legacy brand can scale nationally by blending data, AI, and sales-focused marketing.
By replacing fragmented marketing with one integrated system, Goettl now grows profitably, predictably, and measurably, fulfilling its mission to “Goettlize the Nation.”
When service excellence meets AI-driven marketing, results multiply.
9× ROI proves it.
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