Habito

Habito Achieves 150% Increase in New Signups with G-Site

G-Site rebuilt Habito’s website with refined messaging and a new homepage, boosting conversions by 39% and signups by 150% in just four weeks.

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150%

Increase in New Signups

"G-Site audited our site, refined our messaging, and built a homepage that actually resonates with customers. Conversions jumped, signups soared, and our online presence is stronger than ever."

Client Overview

Habito is a leading online mortgage broker, offering fast, transparent, and impartial mortgage advice. Their mission is to help homebuyers secure the best possible mortgage deals with the support of cutting-edge tech and expert advisors.

Client Challenge

Despite their strong offering, Habito’s website wasn’t converting.

Low signup rates below industry standards
Fierce competition from similar mortgage brokers
Weak messaging and UX that failed to resonate with target customers

Solution

Habito partnered with G-Site to transform their digital experience. G-Site:

Conducted a full site audit to uncover pain points
Refined Habito’s messaging to highlight value and build trust
Redesigned the homepage for a cleaner, more conversion-focused user journey

Results (in just 4 weeks)

+39% increase in conversion rate

+150% surge in new signups

Improved user experience that resonated better with customers

Conclusion

With G-Site, Habito turned a struggling website into a high-converting growth engine. Their refined messaging, redesigned homepage, and optimized user experience helped them stand out in a crowded market and attract more homebuyers than ever.