A 52-Location Operation Finds Its Digital Rhythm

Client Overview

Founded: 1976
Headquarters: Laytonsville, Maryland
Employees: 3,000+
Branches: 52 (2025)
2024 Revenue: $402.2 million (22% YoY growth)
Ranking: #12 on the LM150 List

Ruppert Landscape is an employee-owned national landscaping firm offering commercial landscape construction and maintenance. It serves developers, property managers, and general contractors across the Mid-Atlantic, Southeast, and Midwest, managing large-scale projects from urban developments to corporate campuses.

Over nearly 50 years, Ruppert has earned a reputation for quality, culture, and operational excellence but by 2024, its marketing footprint had grown fragmented, limiting its ability to track ROI across dozens of markets.

Client Challenge

Even as a national leader, Ruppert faced challenges that come with rapid expansion:

• Disjointed local marketing efforts - every branch handled digital differently.
• Outdated websites and slow mobile performance hurt search rankings.
• Unclear ROI from regional ad budgets - no centralized data or tracking.
• Missed leads from after-hours commercial inquiries.
• No optimization system - campaigns ran on instinct, not data.

They needed a single system that could scale across 52 locations while keeping local visibility high and ensuring every dollar spent tied directly to measurable revenue.

Solution - G-SITE’s Sales-First System

1. Multi-Location Website Overhaul

G-SITE rebuilt Ruppert’s digital foundation with a unified brand experience and local optimization for every branch.

• Dynamic local pages for all 52 markets
• Centralized CMS for brand consistency
• SEO-optimized service pages for “commercial landscaping + [city]”
• Real project galleries and team highlights to build trust

Result: +280% increase in local organic traffic and 2× longer on-page time.

2. SEO & Local Ranking Strategy

• Regional keyword optimization for construction, maintenance, and grounds management
• High-authority backlinks from press releases and partnerships
• Google Business Profiles optimized for each branch

Result: 32% increase in search visibility across all regions.

3. Local Ads - Smarter Spend, Stronger Returns

• Centralized campaign management for all locations
• AI-driven budget allocation to top-performing regions
• Focus on commercial bid and RFP keywords

Result: 41% reduction in cost per lead and 22% increase in qualified RFPs.

4. AI A/B Testing - Continuous Performance Gains

• Automated split testing of landing pages and CTAs
• Weekly optimization based on user behavior analytics

Result: +54% conversion lift within the first 90 days.

5. AI Chat & Booking - 24/7 Commercial Lead Capture

• Custom AI chat trained to qualify B2B leads and schedule estimates after hours
• Integrated with CRM for instant notifications

Result: 19% of total commercial leads came from AI chat outside business hours.

Results

+15% Increase in Total Revenue (YoY)
+280% Organic Traffic Growth
41% Lower Cost per Lead
22% More Qualified RFP Submissions
19% of Leads Captured After Hours via AI Chat
Unified Brand Consistency Across 52 Markets

Conclusion

Ruppert Landscape already had the size, talent, and reputation, what it needed was a system that made growth predictable. G-SITE delivered exactly that. With AI-powered optimization, unified SEO, and real-time analytics, the company transformed its marketing from reactive to revenue-driven.

Now, every branch can focus on what they do best, maintaining landscapes, while G-SITE ensures the leads, data, and results keep growing.