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Pest Control Social That Books Calls in 2026

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Pest Control Social That Books Calls in 2026

Who this is for

Local pest control owners who post but do not book. You want calls, not likes.

The Point

Social is a trust engine, Trust creates calls, Calls create revenue

What To Post, The Short List

Post work, Post wins, Post answers, Post faces, Post availability

Proof, Promise, Plan

Proof, real jobs, real homeowners, real results
Promise, same day or next day service in your service area
Plan, show what happens from call to cleanup in 30 seconds

The Five Content Zones That Get Bookings

1, Real Proof, Not Promises

Post this

15 to 30 second reels from actual jobs
Before and after, entry points, nest removal, sealed gaps
1 line what, 1 line where, 1 line result, example, “Yellow jacket nest removed, Riverdale, 47 minutes from call to clear”

Avoid

Stock bugs, “We are the best” graphics

2, Answer Real Questions Fast

Post this

“Termite or ant, 3 quick checks”
“Do I have bed bugs, look for these 3 signs”
“What to do before we arrive, 4 prep steps”

Avoid

Encyclopedia facts, long paragraphs

3, Capture Real Time Wins

Post this

Same day removal clips, permission first
“In your area today, Pine Hills and Woodridge”
Odd jobs, crawlspace footage from a safe angle

Avoid

Over edited videos, old reposts that feel staged

4, Educate Without Jargon

Post this

“3 signs of mice in winter, sounds, droppings, grease marks”
“Why DIY wasp removal fails, 2 reasons”
“Clean homes get roaches, here is why, moisture and entry points”

Local note

Call out your seasonality by month, rodents rise mid October to February in cold markets, adjust to your climate

Avoid

Fear tactics, chemical jargon

5, Show Faces, Show Work, Show Up

Post this

Tech intros, name, specialty, years in market
Safety moments, PPE on, ladders tied, bee suits zipped
Behind the scenes, sealing, baiting, attic inspections

Avoid

Faceless logos, content that could be from anywhere

The 2026 Weekly Social Funnel, 4 Posts, 30 Minutes Each

Monday, Education, Awareness

Example, “3 signs carpenter ants are in your walls, and why waiting costs more”

Caption skeleton

Symptom, what they see
Cost of delay, what it costs
CTA, “DM a photo for ID, free, response in under 10 minutes during business hours”

Wednesday, Treatment Showcase, Consideration

Example, “Yellow jacket nest removed in Riverdale, call to clear in 47 minutes, same day available”

Caption skeleton

Location tag, neighborhood
Time to solve, minutes or hours
Proof, quick homeowner quote or result
CTA, “Tap to book same day or next day”

Friday, FAQ or Tech Feature, Decision

Example, “Meet Mike, termite specialist, 200 plus early detections this year, free attic check with any inspection this week”

Caption skeleton

Tech credibility, numbers
Limited add on, what they get
CTA, direct line or SMS keyword

Weekend, Availability, Conversion

Example, “Pest emergency, on call today, reply ‘CALL’ and we call you in 5 minutes or less”

Caption skeleton

Hours, service window
Response SLA, minutes
CTA, reply keyword or tap-to-call

Platform Playbook for 2026, Keep It Simple

Instagram and Facebook

Reels first, 9 by 16, 15 to 30 seconds
Pin top proof reel, add location
Stories, availability updates and quick Q&A boxes

TikTok and YouTube Shorts

Same clips, cut the fluff, add on screen steps, 3 bullets
Comment reply videos for common questions

Google Business Profile, Non negotiable

Post 2 to 3 times per week, proof and promos
Turn on Messages, reply under 5 minutes, list your response time in your bio
Photo cadence, add 3 job photos every week, geotag in caption with neighborhood
Pin one “same day” post, keep it fresh every 7 days

Local DMs That Convert

Offer fast ID, “DM a bug photo, free ID in 10 minutes during business hours”
Use quick replies, “Price range, Availability, Prep steps”
Escalate, “Drop your number, we call you now”

CTAs That Actually Convert in Pest Control

Make it easy

“DM a photo for instant ID”
“Text ‘INSPECT’ to 555 123 4567 for same day slots”
“In Woodridge today and tomorrow, book a 2 to 4 pm window”

Lower friction

“Free ID, no obligation, we tell you if you need pro help or not”
“Transparent price range on call, no surprise fees”

Pin this on Google Business Profile

Your best real world job post with 1 to 2 homeowner lines, plus reviews link

Content to Avoid, It Burns Trust

Stock bug close ups, people are eating while scrolling
Holiday clip art, “Happy Tuesday” posts
Walls of text
Claims without proof, “best in town” with no numbers

KPI, Volume x Conversion x Margin

Volume, 2 to 3 quality posts per week, 1 to 3 stories per day, 1 GBP post every 2 to 3 days
Conversion, reply to DMs under 10 minutes, answer calls, missed call text back on
Margin, routes tight by zip, upsell exclusion sealing, sell quarterly plans, reduce free resprays by clear prep instructions

Offer Stack, Make Saying Yes Easy

Free photo ID, fast
Same day or next day window, limited
Transparent price range on the call
Add on, free attic or crawl check with any inspection this week
Guarantee, retreatment at no charge within X days if re infestation, spell it out

10 Ready to Post Prompts, Copy and Shoot Today

“Termite or ant, 3 checks in 10 seconds, waist, wings, antennae”
“We sealed 9 mouse entry points in Eastbrook, here are 3 you probably missed”
“Why DIY wasp sprays backfire, watch this, wind plus nest depth”
“3 noises that mean rodents, night, scratching, light running”
“Clean homes get roaches, moisture and entry, here is how to fix both”
“Same day nest removal, 47 minutes from call to clear, Riverdale”
“Meet Sarah, 8 years, bed bug heat specialist, 312 treatments, zero retreats this quarter”
“Season alert, spiders spike in September, seal these 4 gaps”
“Before we arrive, 4 prep steps that save you money”
“We are in Woodridge and Pine Hills today, DM ‘SPOT’ for a slot”

2026 Local SEO Tie In, Fast Wins

NAP consistent, name, address, phone across profiles
Service area pages on site, top 5 neighborhoods you actually serve
Upload job photos with neighborhood in filename and caption
Ask for a review on every closed ticket, send the link, make it a script
Add “DM a photo for ID” to your Google Business Profile description

Operations That Make Social Convert

Missed call text back on, “We saw your call, we will call in 5 minutes”
Dedicated “photo ID” number that routes to a dispatcher with scripts
2 canned quotes, exclusion sealing and quarterly plan, price ranges ready
Daily post checklist, one reel, one story update, one GBP post, 10 minutes total

Principles, Read Before You Post

Local beats generic
Proof beats promises
Consistency beats complexity
Calls booked beat likes

7 Day Launch Plan, Do This Now

Day 1

Record 3 jobs, 15 to 30 seconds each, vertical, tech speaks plain English

Day 2

Cut captions to 3 lines, add neighborhood, add CTA

Day 3

Post Reel 1, post to GBP, pin it, turn on Messages, set missed call text back

Day 4

Post Reel 2, story Q&A, box “DM a photo for free ID”

Day 5

Tech intro post, number of jobs handled this year

Day 6

Availability post, “In Woodridge and Pine Hills today, 2 to 4 pm window”

Day 7

Review ask sprint, call 10 happy customers, get 5 new reviews, repost 1 review as proof

Final CTA

DM a photo for free ID, reply time under 10 minutes during business hours, Text INSPECT to 555 123 4567 for same day or next day slots, Serving Woodridge, Riverdale, Pine Hills, and nearby, Book now, limited windows each day